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The first step in developing private brand programs is to conduct research and analysis. During this initial phase, we leverage our proprietary databases of broad market data in combination with our customer's scan data to identify the most significant category opportunities within the target retail environments. This analysis includes close examination of product, price and packaging trends, and is done in consultation with our retail clients. In-depth analysis of market trends also includes the research of our partner, Gomberg Fredrikson, who provides comparative pricing intelligence the via WineData Pricing and Distilled Spirits Pricing Monitor reports and a recap of current wine industry business conditions and trends with shipment statistics of leading California wineries in the eponymous Gomberg Fredrikson Report.
This process results in a set of recommendations for programs to pursue. These recommendations include product categories, product types, target price points, target packaging, and levels of brand support required. After a further filtering process, we begin the work of creating new product solutions.
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